The energy behind any great event comes from the people who pour their time and heart into it and at the WM Phoenix Open, that spirit shines through its incredible volunteer force. This legendary tournament, celebrated for its high-energy crowds and deep charitable roots, runs smoothly thanks to the behind-the-scenes efforts of passionate volunteers. One of those standouts is Frank Kohler, who’s been part of the team for an impressive 35 years.
We got an inside look at what makes this experience so special: the unforgettable moments inside the ropes, the sense of camaraderie that keeps volunteers coming back, and the real impact they have—not just on the tournament, but on the community it supports.
Here’s what Frank has to say about his time as a volunteer for “The Greatest Show on Grass”.
How long have you been a volunteer?
I have been a volunteer involved with golf for more than 35 years and have volunteered at numerous events including the WM Phoenix Open, the LPGA, the AJGA, ASU Women’s Golf and the Schwab Cup.
What different roles have you taken part in?
I have most recently been a marshal at the Open after serving as a Marshal volunteer, Hole Captain, Front nine supervisor, then Marshal Chair for the past 17 years.
What is your favorite memory as a volunteer at the WM Phoenix Open?
My most fond memory is simply being a part of the Open. Working to allow all the pieces of the puzzle to come together and produce a successful tournament. Simple thanks from the volunteers and The Thunderbirds mean a lot as many hours are put into the scheduling months before the actual event. Having the Tournament Chairman and Executive Director personally thank me for my efforts means a lot.
Why should people volunteer at the WM Phoenix Open?
People should volunteer to give back to the community through their volunteer support and love of golf. Make a contribution through the donation of your time in volunteering. Get out, meet new people, and enjoy the experience.
What makes the WM Phoenix Open different from other volunteer opportunities?
The WM Phoenix Open is one of the world’s largest sporting events and it’s magical to be a part of such a successful tournament year after year. I am honored to be able to contribute to its success.
Have you met a lot of PGA TOUR pros or celebs from your time as a volunteer?
I don’t get to meet a lot of players or celebrities while working as Gallery Chair and other volunteer positions. Volunteers remain pretty busy behind the scenes at most tournaments.
What keeps you coming back to volunteer?
I have returned each year to enjoy the tournament and continue to meet a lot of interesting people and see it all come together through the efforts of the volunteers.
What is the best part about volunteering at the WM Phoenix Open?
It is just a very fun and active tournament with tons of people. Lots of action, rarely a dull moment and a pleasure to be a part of.
Wildest moment as a volunteer at the tournament?
Wildest moments are usually during a playoff when crowds are surging, volunteers getting placed, and the final putt drops. It gets pretty hectic but it’s still important to do our job and make sure everything goes as it should and everyone remains safe.
Has volunteering led to any lifelong friendships? Is volunteering a great way to meet a lot of like-minded people with an interest in golf?
I have made long lasting friendships with many people, some who I have volunteered with for 15-20 years, and we keep in touch throughout the year. Volunteering is a great way to meet people who have similar interests. It’s also very interesting to learn about other people’s backgrounds, experiences, and lives.I would urge everyone to volunteer as it will create long lasting friendships and possibly business relationships, and make a contribution to their community and the game of golf. Take the time and opportunity to get involved.
